FRONERI is an Ice Cream, Frozen Food and Chilled Dairy business

We are Hiring

Trade Marketing Specialist

About the Company: At Froneri, we are driven by a passion for ice cream, striving to become the world's leading ice cream company for consumers, customers, and employees. Our commitment to excellence and efficiency is reflected in our operations across 25 countries, where we hold the No.1 or No.2 position in most markets we serve. Visionary Leadership and Global Influence: Guided by our vision to be the best in the industry, we focus on innovation and quality to drive growth in premium ice cream snacking. Our strategic pillars—selling more, buying better, and taking costs out—ensure we deliver optimal quality at competitive levels, enhancing our global presence and regional impact. Investing in Our Team and Society: We believe in the power of a strong culture that places people at the heart of everything we do. Our 15,000+ employees worldwide live and breathe ice cream, continually pursuing new ideas to deliver the best experience to our consumers. We are dedicated to focusing our Environmental, Social, and Governance (ESG) efforts by setting ambitious short and mid-term targets, reflecting our commitment to our people and communities. Commitment to Diversity and Inclusion: At Froneri, we are focused, passionate, and entrepreneurial. We believe that diversity and inclusion are integral to our success, fostering a workplace where every individual's unique perspective is valued and contributes to our collective achievements. About the Role: To play a key role in achieving company sales target & category growth through developing & implementing BTL strategies within brands guidelines as well as customers' & shoppers' expectations.



Requirements


Education: Bachelor Degree

Major: Business or related field

Experience: 1-3





Job Description



Responsibilities:

  • Define Channel strategies and plans that deliver channel growth based on consumer, shopper and customer requirements, and in line with overall market strategy.
  • Coordinate with cross-functions to implement category plan across channels.
  • Responsible for generating compelling shopper stories to develop winning strategies by channel vs. competition.
  • Responsible for supporting the Annual Commercial Planning process by identifying the key opportunities (incorporating understanding on shoppers, category, customer, competition, channel and external environment).
  • Responsible for recommending actionable in-store solutions based on a clear understanding on shopper behavior within the channel/ subchannel.
  • Drives implementation of in-store solutions and continuously review the effectiveness of our in-store actions.
  • Responsible for recommending clear promotional guidelines based on shopper understanding and current market knowledge.
  • Develop effective and efficient promotional activities in line with guidelines and ensure their acceptation and implementation.
  • Ensure all promotional investment is properly evaluated.
  • Responsible for monitoring promotional trends, initiatives and competitor actions by channel/ subchannel and strategic customers.
  • Responsible for preparing and implementing new product trade launch plan and conducting pre and post evaluation.
  • Visiting the points of sales regularly to ensure that the brand is visible, and guidelines are respected.
  • Lead the discussion in the monthly sales review meeting.
  • Collect and prepare information for sales uplift.
  • Review the sales forecast.
  • Recommend action plans to close gaps.
  • Ensure Budget optimization & Control.
  • Ensure adherence to all company principles and policies. “GDPR , CL TA and ABC”

 

Experience

  • 1-3 years of experience in Trade Marketing, Channel Development, Category Management, Sales Planning, or a related commercial function.
  • FMCG industry experience is preferred.

Knowledge & Skills

  • Understanding of trade marketing and shopper marketing principles.
  • Strong analytical and problem-solving skills.
  • Ability to analyze sales data and market trends.
  • Good knowledge of promotional planning and execution.
  • Strong communication and presentation skills.
  • Ability to work effectively with cross-functional teams.
  • Proficiency in Microsoft Excel and PowerPoint.
  • Strong organizational and project management skills.
  • Results-oriented with attention to detail.







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Openings

Sales Office – New Cairo